Leveraging Visual Content to Elevate Your Marketing Strategy

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Marketers are turning to visuals to elevate their strategies, and why not? Visuals are easy to perceive and leave a longer-lasting impact on users. You know this is true when you see people watching back-to-back reels for hours—without sound. Engaging visual content can change the way your users perceive your brand. It's no coincidence that tech giants around the world are experimenting with reels. Even before reels came into being, brands like Pinterest were creating a rage through engaging boards that were visually rich and filled with great content. Today, brands are preparing to make major investments in productive artificial intelligence to create visuals that will guide their marketing strategies. With the rise of social media, brands have no alternative but to add visual content to their marketing strategies. And it's not just static images. The Power of Visual Content in Marketing You want to create a brand association with your marketing campaigns.


and visuals are a great way to do this. In fact, marketers are more positive than ever about visuals driving better conversions. The power of visual content lies in doing it right. If you're not telling a story that will resonate with your target audience,  a great way latestdatabase.com to convey your message to your users. Not only does it create emotional stimulation, but it also helps build a long-term user-brand relationship. Good visuals can turn your users into evangelists of your brand, which is the biggest gain for any brand. For example, if you follow Figma's LinkedIn Page, you'll see small how-to videos and images. about new features that are visual guides for using the tools.




For example, this guide shows how to create shiny icons in Figma. Figma - Linkedin.png Source: Figma's LinkedIn Page There are many examples of users sharing videos of themselves creating amazing graphics using the tool. Figma announcement .png Source Figma's LinkedIn Page Three things are happening here - Users learn to use a particular feature in real time Users keep coming back to these videos while using the features New users are amazed by what the tool offers and start trying it out. So you get engagement, retention, returning users, and new users. Are images and videos the only types of visual content? While images and videos summarize all types of visual content marketers use, different forms of visual content include: ebooks motion graphics infographics Explainer videos data visualization Annual reports landing pages Visual CTA memes