Post by samuelbapary3 on Jan 15, 2024 0:47:02 GMT -5
Babbel has launched a new advertising campaign that focuses on the importance of conversing in other languages for the personal and professional sphere. T he job opportunities, social and intercultural experiences and personal enrichment that languages provide beyond expanding the resume are the key ideas of the brand's new positioning. Founded in 2007, Babbel is a reference app for personalized language learning software. A pioneer in the field, it already has more than 1 million active subscribers ; but its objectives go further. Its objective is positioning as a useful personal development tool; a very powerful value proposition that aims to promote as much as possible through this campaign, designed jointly with the production company BWGTBLD .
The main element of the promotion will be the television advertisement, a spot with 30 and 20 second versions focused on the story of a young woman who tells how learning English is changing Decision Maker Email List her life. In addition to the piece, the campaign will have a strong multichannel presence on social networks, Display and SEM channels. If you do not display the embedded video correctly, click here . Ana Cavalcanti, Head of Creative Operations for Babbel's Brand team, comments: “Speaking another language is not always easy, which is why we wanted to celebrate our users' achievements by recreating real stories that show their success in a personal and intimate way. The implementation of this campaign, focused on the transformative aspect of language learning, was a source of inspiration for us, but also an exciting and educational experience.
We delve into the reality of language students in each country.” The project constitutes a marketing strategy that combines the best of the nature of the application (its online and personalized usability) with the brand values that have the most impact on a young audience : personal development, professional growth and effectiveness in short-term learning at an affordable price. Data sheet: Year 2020 Spot title: Career_Spain Formats: 30 sec. + 20 sec. Director: Bengi Coskun DOP: Philipp Kaminiak Babbel Producer : Ethel Garrigues BWGTBLD Producer: Anna Bauer Producer: BWGTBLD Screenplay: María Sicilia Editor: Andrej Gontcharov Art Director: Marina Starke Sound Design: Schwarm.tv MUSIC : Alex Arcoleo (author and composer) Picturesque (song name) Audio Network Ltd. UK
The main element of the promotion will be the television advertisement, a spot with 30 and 20 second versions focused on the story of a young woman who tells how learning English is changing Decision Maker Email List her life. In addition to the piece, the campaign will have a strong multichannel presence on social networks, Display and SEM channels. If you do not display the embedded video correctly, click here . Ana Cavalcanti, Head of Creative Operations for Babbel's Brand team, comments: “Speaking another language is not always easy, which is why we wanted to celebrate our users' achievements by recreating real stories that show their success in a personal and intimate way. The implementation of this campaign, focused on the transformative aspect of language learning, was a source of inspiration for us, but also an exciting and educational experience.
We delve into the reality of language students in each country.” The project constitutes a marketing strategy that combines the best of the nature of the application (its online and personalized usability) with the brand values that have the most impact on a young audience : personal development, professional growth and effectiveness in short-term learning at an affordable price. Data sheet: Year 2020 Spot title: Career_Spain Formats: 30 sec. + 20 sec. Director: Bengi Coskun DOP: Philipp Kaminiak Babbel Producer : Ethel Garrigues BWGTBLD Producer: Anna Bauer Producer: BWGTBLD Screenplay: María Sicilia Editor: Andrej Gontcharov Art Director: Marina Starke Sound Design: Schwarm.tv MUSIC : Alex Arcoleo (author and composer) Picturesque (song name) Audio Network Ltd. UK